When asked about the inspiration behind Swish Fusion, Akhimie stated, “The idea behind Swish Fusion is to create high-impact spaces at the intersection of technology and media. We lead the hard conversations that dismantle monolithic barriers, enabling international and indigenous businesses to network, collaborate, and capture the African marketscape.”

Akhimie further noted that “the summit aims to spark high-level collaboration between international and indigenous tech and media players. By cultivating global best practices and bridging existing gaps, the initiative is designed to drive viable investment growth and unlock Africa’s vast technological potential—creating a mutually beneficial ecosystem for all participants.”

Swish Fusion is more than an event; it is a visionary initiative designed to reshape the narrative and redefine the future of Africa’s tech and media industries.

The inaugural summit took place on July 11, 2025, in Lagos, Nigeria, headlined by Samsung. In a landmark departure from tradition, the global electronics giant chose the Swish Fusion stage to host their famed ‘Unpacked’ product release—marking the first time this high-profile custom was executed on a platform other than their own.